{"id":41576,"date":"2024-08-02T09:15:42","date_gmt":"2024-08-02T03:45:42","guid":{"rendered":"https:\/\/deccanexpress.co.in\/index.php\/2024\/08\/02\/skift-introducing-indias-first-athleisure-skincare-and-haircare-brand-for-active-lifestyles\/"},"modified":"2024-08-02T09:15:42","modified_gmt":"2024-08-02T03:45:42","slug":"skift-introducing-indias-first-athleisure-skincare-and-haircare-brand-for-active-lifestyles","status":"publish","type":"post","link":"https:\/\/deccanexpress.co.in\/index.php\/2024\/08\/02\/skift-introducing-indias-first-athleisure-skincare-and-haircare-brand-for-active-lifestyles\/","title":{"rendered":"Skift: Introducing India\u2019s First Athleisure Skincare and Haircare Brand for Active Lifestyles"},"content":{"rendered":"
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Mumbai (Maharashtra) [India], August 2: <\/strong>India\u2019s booming beauty market is projected to reach $31.51 billion in 2024, with 40% growth expected by 2026. As more and more Indians embrace the new norm of fitness and active lifestyles, the need for specialised skincare products tailored to withstand sweat, sun, friction and constant movement has become increasingly apparent.<\/p>\n

In this landscape, athleisure skincare emerges as a critical trend. At the intersection of fitness and skincare, Skift<\/a>, a home-grown skincare brand, emerges as India\u2019s first Athleisure Personal care brand.<\/p>\n

Skift is ushering in a new era of skin health for fitness enthusiasts by dedicating itself to meeting the unique skin care needs of athletic people. Founded by Dhanvee and Jay Mehta, the brand is a movement empowering people to take up their fitness activities without compromising on skin health.<\/p>\n

Blending fitness and skincare, Skift isn\u2019t merely filling a market gap\u2014it\u2019s igniting a movement. This brand empowers everyone to confidently follow their active lifestyles, maintaining radiant and healthy skin effortlessly. People with an active lifestyle have active skin that needs active skincare. Basic skincare just doesn\u2019t cut it!<\/p>\n

A Solution Born from Personal Struggle<\/strong><\/p>\n

The journey of Skift began with the founders\u2019 passion for fitness and personal challenges. Dhanvee battled persistent blisters and chafing, while Jay grappled with post-workout skin irritations. Their search led them to a startling realisation: the market lacked skincare products specifically designed for active lifestyles.<\/p>\n

\u201cWe discovered a significant gap in the skincare industry,\u201d says Dhanvee Mehta. \u201cDespite the growing fitness trend in India, no brand addressed the unique skin concerns of people who lead active lives. We saw an opportunity to make a real difference.\u201d<\/p>\n

From Workout to Work: Skift\u2019s Multi-functional Skincare Range<\/strong><\/p>\n

Skift\u2019s product range reflects innovation in action. From sweat-resistant formulations to quick-absorbing long-lasting moisturisers, each product is carefully crafted to withstand the rigours of an active lifestyle.<\/p>\n

The brand\u2019s unique propositions include:<\/p>\n