{"id":49496,"date":"2025-03-19T15:23:26","date_gmt":"2025-03-19T09:53:26","guid":{"rendered":"https:\/\/deccanexpress.co.in\/index.php\/2025\/03\/19\/spacebar-clinches-three-wins-at-the-2025-afaqs-digies-awards\/"},"modified":"2025-03-19T15:23:26","modified_gmt":"2025-03-19T09:53:26","slug":"spacebar-clinches-three-wins-at-the-2025-afaqs-digies-awards","status":"publish","type":"post","link":"https:\/\/deccanexpress.co.in\/index.php\/2025\/03\/19\/spacebar-clinches-three-wins-at-the-2025-afaqs-digies-awards\/","title":{"rendered":"Spacebar Clinches Three Wins at the 2025 afaqs Digies Awards"},"content":{"rendered":"<div>\n<div>\n<div class=\"col-12 col-sm-3 col-lg-3 text-dot-right pr-sm-0\"><label><strong>Mumbai (Maharashtra) [India], March 19:<\/strong> <\/label><a href=\"https:\/\/spacebar.in\/\" target=\"_blank\" rel=\"noopener\">Spacebar,<\/a>\u00a0a Mumbai-based content marketing agency, made a\u00a0noteworthy entrance\u00a0at the 2025 afaqs! Digies Awards,\u00a0clinching\u00a0three major wins across competitive categories:<\/div>\n<div class=\"col-12 col-sm-7 col-lg-7\">\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Content Marketing &gt; Thought Leadership (Brand: Pride @ Work)<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Digital &gt; Best Performance Marketing (Brand: The Great Escape)<\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Digital &gt; Best Online Integrated Marketing (Brand: The Great Escape)<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">With over 650 nominations spanning 61 categories, the competition featured\u00a0top-tier agencies, some of which submitted\u00a0as many as 30 entries. Despite\u00a0entering for the first time, Spacebar\u00a0secured notable wins, solidifying its presence in the digital marketing landscape.<\/p>\n<p dir=\"ltr\">The afaqs! Digies Awards uphold\u00a0rigorous\u00a0selection criteria, mandating a minimum jury score of 6 out of 10 for an entry to qualify. This ensures that only the most impactful, innovative campaigns receive recognition.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" class=\"fr-fic fr-dib aligncenter\" src=\"https:\/\/deccanexpress.co.in\/wp-content\/uploads\/2025\/03\/postpressreleasecontent513d5d9d-37b9-4096-befb-b40cf0a3feab.jpeg\" alt=\"\" width=\"320\" height=\"132\" data-key=\"\" data-unqkey=\"\" data-loadmore=\"0\" data-datasize=\"0\" data-showentries=\"0\" data-totalentries=\"0\" data-url=\"\" data-message=\"Invalid request\"><\/p>\n<p dir=\"ltr\"><strong>A Milestone Achievement for Spacebar:<\/strong><\/p>\n<p dir=\"ltr\">\u201cThis win is both humbling and motivating,\u201d said Alpana Mandal, Founder of Spacebar. \u201cWe entered this competition unsure of how we would measure up against industry giants, but these wins affirm that our methodology, strategies, and\u2014most importantly\u2014our people are delivering award-worthy work.\u201d<\/p>\n<p dir=\"ltr\">Tristan Fernandes, Associate Director at Spacebar and project lead for both winning clients, emphasized the importance of understanding both client goals and audience needs. \u201cBuilding effective campaigns is about striking the right balance between business objectives and consumer insights. These wins validate our approach to content marketing and performance-driven digital campaigns.\u201d<\/p>\n<p dir=\"ltr\"><strong>The Winning Campaigns: What Set Them Apart:<\/strong><\/p>\n<p dir=\"ltr\"><strong>Thought Leadership \u2013 Pride @ Work:<\/strong><br \/>\nSpacebar redefined\u00a0<a href=\"https:\/\/spacebar.in\/your-guide-to-creating-thought-leadership-content\/\" target=\"_blank\" rel=\"noopener\">thought leadership<\/a>\u00a0in Diversity, Equity &amp; Inclusion (DEI) by contextualizing global DEI concepts for India Inc. Unlike Western DEI frameworks that primarily address race, India\u2019s unique landscape revolves around caste, religion, and the transgender community\u2019s socio-cultural challenges. Through a research-driven content strategy, Spacebar engaged corporate leaders, sparking meaningful conversations and action.<\/p>\n<p dir=\"ltr\"><strong>Best Performance Marketing \u2013 The Great Escape:<\/strong><br \/>\nFacing stiff competition in Mumbai\u2019s saturated water park market, The Great Escape partnered with Spacebar to overhaul its\u00a0<a href=\"https:\/\/spacebar.in\/integrated-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing strategy<\/a>. By shifting budgets from third-party ticketing platforms to hyper-targeted digital campaigns, the team delivered outstanding results: \u20b93.5 crore in revenue from website bookings with just a \u20b932 lakh ad spend\u2014a testament to high-efficiency performance marketing.<\/p>\n<p dir=\"ltr\"><strong>Best Online Integrated Marketing \u2013 The Great Escape:<\/strong><br \/>\nThis campaign adopted a holistic, full-funnel approach by integrating branding, influencer partnerships, paid ads, and remarketing. The result was a significant boost in online visibility, generating 1.3 million profile impressions, 14.6 lakh influencer content impressions, and 1.2 lakh engagements\u2014all achieved with a budget-conscious strategy.<\/p>\n<p dir=\"ltr\"><strong>Spacebar\u2019s Evolution: From Content Writing to Strategic Marketing:<\/strong><br \/>\nFounded in 2013 as a content writing agency, Spacebar has evolved into a full-stack content marketing powerhouse, offering expertise in strategy, research, content, design, SEO, social media, digital marketing, and performance marketing.<\/p>\n<p dir=\"ltr\">\u201cFor organizations looking to solve marketing challenges with insight-driven, impactful content strategies\u2014we\u2019re here, and we\u2019re just getting started,\u201d added Alpana Mandal.<\/p>\n<p dir=\"ltr\"><strong>About afaqs! Digies Awards:<\/strong><\/p>\n<p dir=\"ltr\">The afaqs! Digies Awards celebrate excellence in digital marketing, recognizing brands and agencies that push creative and strategic boundaries. With a rigorous jury evaluation process, these awards highlight campaigns that drive tangible business results, setting new benchmarks in the industry.<\/p>\n<p dir=\"ltr\">Spacebar\u2019s victory at the Digies highlights its expanding role in the digital marketing industry, proving that with the right approach, even up-and-coming agencies can make a lasting impact.<\/p>\n<p><em>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai (Maharashtra) [India], March 19: Spacebar,\u00a0a Mumbai-based content marketing agency, made a\u00a0noteworthy entrance\u00a0at the 2025 afaqs! Digies Awards,\u00a0clinching\u00a0three major wins across competitive categories: Content Marketing &gt; Thought Leadership (Brand: Pride @ Work) Digital &gt; Best Performance Marketing (Brand: The Great Escape) Digital &gt; Best Online Integrated Marketing (Brand: The Great Escape) With over 650 nominations [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sb_editor_width":"","footnotes":""},"categories":[20],"tags":[587],"class_list":["post-49496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"relative_dates":{"created":"1 year ago","modified":"1 year ago"},"_links":{"self":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts\/49496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=49496"}],"version-history":[{"count":0,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts\/49496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/media\/49497"}],"wp:attachment":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=49496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=49496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=49496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}