{"id":70410,"date":"2026-07-27T18:07:45","date_gmt":"2026-07-27T12:37:45","guid":{"rendered":"https:\/\/deccanexpress.co.in\/index.php\/2026\/07\/27\/from-makeshowersgreatagain-to-eventherockssmile-how-cocky-is-making-mens-grooming-fun-again\/"},"modified":"2026-07-27T18:07:45","modified_gmt":"2026-07-27T12:37:45","slug":"from-makeshowersgreatagain-to-eventherockssmile-how-cocky-is-making-mens-grooming-fun-again","status":"publish","type":"post","link":"https:\/\/deccanexpress.co.in\/index.php\/2026\/07\/27\/from-makeshowersgreatagain-to-eventherockssmile-how-cocky-is-making-mens-grooming-fun-again\/","title":{"rendered":"From #MakeShowersGreatAgain to #EvenTheRocksSmile: How Cocky Is Making Men’s Grooming Fun Again"},"content":{"rendered":"

Gurugram (Haryana) [India], July 27:<\/strong> From parodying Donald Trump’s iconic campaign slogan with\u00a0#MakeShowersGreatAgain, to imagining Mount Rushmore breaking into a smile in\u00a0#EvenTheRocksSmile, and creating bold, conversation-starting photoshoots that challenge the conventions of men’s grooming advertising,\u00a0Cocky<\/a><\/strong>\u00a0is fast emerging as one of India’s most distinctive new-age brands. Every campaign is designed to entertain first and sell second, proving that grooming doesn’t have to take itself so seriously.<\/p>\n

In an industry where most brands compete over ingredients, percentages, and before-and-after photos, Cocky has chosen to compete for something far more valuable: attention.<\/p>\n

The men’s grooming and wellness brand is building a reputation for creating culturally relevant campaigns that people want to share, not just scroll past. By blending internet culture, humour, bold creative direction, and a healthy dose of mischief, Cocky has developed a distinctive voice that’s quickly becoming synonymous with modern men’s grooming.<\/p>\n

But beneath the humour lies serious innovation.<\/strong><\/em><\/p>\n

Cocky is also India’s first Neurocosmetic brand for men, pioneering a new category that combines clinically precise skincare with neuroscience. Its flagship innovation, Formula H \u2013 The Happiness Serum, is powered by Kannabia Sense\u2122, an advanced neurocosmetic active ingredient from Spain designed to work with the skin-brain connection, helping support healthier-looking skin while promoting a greater sense of wellbeing.<\/p>\n

For Cocky, confidence has never been skin deep. It’s built from the inside out, a philosophy that shapes everything from its bold campaigns to India’s first Neurocosmetic range for men.<\/p>\n

Speaking about the brand’s unconventional marketing philosophy,\u00a0Abhinav Singla, Founder of Cocky, said:<\/strong>
“Most brands spend their time telling people why their product is better. We’d rather make people laugh first. If someone shares our campaign with a friend before they’ve even visited our website, we’ve already won. Products build businesses. Personality builds brands.”<\/em><\/p>\n

\n

He added, “We built Cocky for men who don’t just want another facewash or bodywash<\/em>, they want a brand they enjoy interacting with. Whether it’s making Donald Trump campaign for better showers, putting a smile on Mount Rushmore, or launching India’s first Neurocosmetic brand for men, our goal is simple: make men smile, make them feel confident, and make grooming something they actually look forward to.”<\/em><\/p>\n<\/blockquote>\n

As India’s men’s grooming market continues to evolve, Cocky is proving that high-performance products and high-impact storytelling can coexist. With category-first innovations, clinically backed formulations, and a fearless creative voice, the brand is creating a new blueprint for modern men’s grooming\u2014one where science builds trust, but personality builds culture.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Gurugram (Haryana) [India], July 27: From parodying Donald Trump’s iconic campaign slogan with\u00a0#MakeShowersGreatAgain, to imagining Mount Rushmore breaking into a smile in\u00a0#EvenTheRocksSmile, and creating bold, conversation-starting photoshoots that challenge the conventions of men’s grooming advertising,\u00a0Cocky\u00a0is fast emerging as one of India’s most distinctive new-age brands. Every campaign is designed to entertain first and sell second, […]<\/p>\n","protected":false},"author":2,"featured_media":70409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sb_editor_width":"","footnotes":""},"categories":[20,15,18],"tags":[3994,3995],"class_list":["post-70410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-news","category-press-release","tag-cocky","tag-eventherockssmile"],"relative_dates":{"created":"18 hours ago","modified":"18 hours ago"},"_links":{"self":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts\/70410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=70410"}],"version-history":[{"count":0,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts\/70410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/media\/70409"}],"wp:attachment":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=70410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=70410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=70410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}