{"id":74456,"date":"2026-10-28T14:23:51","date_gmt":"2026-10-28T08:53:51","guid":{"rendered":"https:\/\/deccanexpress.co.in\/index.php\/2026\/10\/28\/its-spotlight-brings-punjabs-leading-agencies-together-at-the-spotlight-circle-chapter-punjab\/"},"modified":"2026-10-28T14:23:51","modified_gmt":"2026-10-28T08:53:51","slug":"its-spotlight-brings-punjabs-leading-agencies-together-at-the-spotlight-circle-chapter-punjab","status":"publish","type":"post","link":"https:\/\/deccanexpress.co.in\/index.php\/2026\/10\/28\/its-spotlight-brings-punjabs-leading-agencies-together-at-the-spotlight-circle-chapter-punjab\/","title":{"rendered":"It&#8217;s Spotlight Brings Punjab&#8217;s Leading Agencies Together at The Spotlight Circle \u2013 Chapter Punjab"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Leadership sets out plans to give Indian cities their own Times Square moment, with<\/em> <strong><em>real-time ad dashboards, cinema screen advertising and campaigns starting at \u20b96,000<\/em><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Mohali (Punjab) [India], October 28:  It&#8217;s Spotlight<\/strong>, the AI-powered Digital Out-of-Home (DOOH) advertising network from <strong>Skuka Solutions Pvt. Ltd.<\/strong>, hosted <strong>The Spotlight Circle \u2013 Chapter Punjab<\/strong> at <strong>Homeland Regalia, Mohali<\/strong>, on Wednesday evening. The event brought Punjab&#8217;s leading advertising and media agencies under one roof to thank, connect with, and celebrate the company&#8217;s agency partners this festive season.<\/p>\n<p class=\"wp-block-paragraph\">The evening opened with a press conference addressed by the company&#8217;s Directors, <strong>Sanya Jindal and Virkaran Singh<\/strong>, and its <strong>Chief Financial Officer, Ashish Rana<\/strong>.<\/p>\n<h3 class=\"wp-block-heading\">Bridging traditional and modern advertising<\/h3>\n<p class=\"wp-block-paragraph\"><strong>Sanya Jindal<\/strong> spoke about how It&#8217;s Spotlight has scaled rapidly in a short time in the new age of advertising. She highlighted that the company gives advertisers a <strong>real-time dashboard<\/strong> showing how their ads are performing, much like the analytics brands are used to getting from digital platforms such as Meta.<\/p>\n<p class=\"wp-block-paragraph\"><em>\u201cWe have bridged the gap between the traditional way of advertising and the way today&#8217;s customers actually engage, and brought interactive solutions to the outdoor space,\u201d<\/em> said <strong>Sanya Jindal<\/strong>. <em>\u201cIt isn&#8217;t just about digital screens and digital out-of-home. There are many interactive advertising opportunities ahead, which we will announce in due course.\u201d<\/em><\/p>\n<h3 class=\"wp-block-heading\">A Times Square moment for Indian cities<\/h3>\n<p class=\"wp-block-paragraph\"><strong>Virkaran Singh, Director<\/strong>, shared the company&#8217;s vision of bringing iconic screen culture to India. <em>\u201cNew York has Times Square, London has Piccadilly Circus, and cities like Tokyo, Beijing and Los Angeles all have screen billboards that are world famous. We want to bring that culture and that excitement to India. Why should Indian cities be left behind?\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\">He said that <strong>taking over the screens at Cin\u00e9polis<\/strong> has been a game changer for the company. <em>\u201cBlockbusters are like festivals in India, and through our cinema screens we help advertisers make the most of those moments,\u201d<\/em> he said, adding, <em>\u201cScreen advertising is modern, but SpotX, our technology vertical, makes it futuristic.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\">Reflecting on the company&#8217;s journey, he noted that <strong>It&#8217;s Spotlight installed its very first screen in Mohali, at CP67 Mall<\/strong>, and is now present in <strong>more than 20 states and union territories<\/strong>. He added that businesses of every size can benefit, with <strong>advertising on the network starting at just \u20b96,000<\/strong>.<\/p>\n<h3 class=\"wp-block-heading\">Transparent, measurable returns<\/h3>\n<p class=\"wp-block-paragraph\"><strong>Ashish Rana, CFO<\/strong>, said the company is focused on delivering <strong>clear, measurable returns<\/strong> on its clients&#8217; advertising investment. <em>\u201cAdvertisers should know exactly how, when and where their money is being spent,\u201d<\/em> he said.<\/p>\n<p class=\"wp-block-paragraph\">He also announced a <strong>new instant booking feature<\/strong> that lets anyone book an ad on an It&#8217;s Spotlight screen and <strong>go live within minutes<\/strong>. The company is also encouraging personal messages and wishes on its screens, giving people a new way to make their loved ones feel special.<\/p>\n<h3 class=\"wp-block-heading\">An evening of celebration<\/h3>\n<p class=\"wp-block-paragraph\">Following the press conference, guests from across Punjab&#8217;s agency community came together for networking, an <strong>awards and recognition segment honouring It&#8217;s Spotlight&#8217;s agency partners<\/strong>, and a festive dinner and celebrations.<\/p>\n<h4 class=\"wp-block-heading\">About the speakers<\/h4>\n<ul class=\"wp-block-list\">\n<li><strong>Sanya Jindal, Director<\/strong> \u2014 An Imperial College London alumna and former EY professional, Sanya identified the gap in digital screen infrastructure early and built the technology to solve it, taking Skuka from an idea to a scalable platform.<\/li>\n<li><strong>Virkaran Singh, Director<\/strong> \u2014 Founder of Celeste Experience, Virkaran started out in a printing press at fourteen. His years in media and branding underpin the relationships and expertise behind Skuka&#8217;s media business.<\/li>\n<li><strong>Ashish Rana, CFO<\/strong> \u2014 A Chartered Accountant (BA LLB) with <strong>over 15 years of experience<\/strong> in taxation, auditing, fundraising and corporate finance, Ashish leads Skuka&#8217;s financial strategy, compliance and business growth.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">About It&#8217;s Spotlight<\/h3>\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s Spotlight<\/strong> builds intelligent <strong>Digital Out-of-Home advertising ecosystems<\/strong> that help brands reach audiences where they live, work, shop and move \u2014 from cinema screens to prime mall placements. Blending human strategy with <strong>AI, computer vision and real-time data<\/strong>, the company offers audience profiling, dynamic content optimisation, footfall analytics and measurable campaign reporting. Its planning platform, <strong>SpotX<\/strong>, combines audience intelligence and predictive analytics to help brands identify high-performing locations and optimise media spend. The network spans <strong>1,000+ screens across 20+ states and union territories, reaching over 100 million viewers<\/strong>. Brands that have advertised with It&#8217;s Spotlight include <strong>Audi, BMW, Toyota, Honda, Harley-Davidson, Reliance Industries, Fortis Hospitals, Crocs and La Pino&#8217;z<\/strong>. It&#8217;s Spotlight is a brand of <strong>Skuka Solutions Pvt. Ltd.<\/strong>, headquartered in Mohali, Punjab.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Website: <a href=\"http:\/\/www.itsspotlight.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.itsspotlight.com<\/a><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leadership sets out plans to give Indian cities their own Times Square moment, with real-time ad dashboards, cinema screen advertising and campaigns starting at \u20b96,000 Mohali (Punjab) [India], October 28: It&#8217;s Spotlight, the AI-powered Digital Out-of-Home (DOOH) advertising network from Skuka Solutions Pvt. Ltd., hosted The Spotlight Circle \u2013 Chapter Punjab at Homeland Regalia, Mohali, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":74455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sb_editor_width":"","footnotes":""},"categories":[20,18],"tags":[],"class_list":["post-74456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-press-release"],"relative_dates":{"created":"2 days ago","modified":"2 days ago"},"_links":{"self":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts\/74456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=74456"}],"version-history":[{"count":0,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts\/74456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/media\/74455"}],"wp:attachment":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=74456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=74456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=74456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}