{"id":74591,"date":"2026-11-02T15:47:41","date_gmt":"2026-11-02T10:17:41","guid":{"rendered":"https:\/\/deccanexpress.co.in\/index.php\/2026\/11\/02\/ahead-of-the-festive-season-amazon-ads-brings-agency-leaders-together-to-rethink-the-media-opportunity\/"},"modified":"2026-11-02T15:47:41","modified_gmt":"2026-11-02T10:17:41","slug":"ahead-of-the-festive-season-amazon-ads-brings-agency-leaders-together-to-rethink-the-media-opportunity","status":"publish","type":"post","link":"https:\/\/deccanexpress.co.in\/index.php\/2026\/11\/02\/ahead-of-the-festive-season-amazon-ads-brings-agency-leaders-together-to-rethink-the-media-opportunity\/","title":{"rendered":"Ahead Of The Festive Season, Amazon Ads Brings Agency Leaders Together To Rethink The Media Opportunity"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>New Delhi [India], November 2: <\/strong>With festive shoppers starting their journeys earlier and moving across multiple touchpoints before making a purchase, the pressure on agencies is shifting from simply winning the sale-day moment to <strong>building sustained engagement with consumers<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">Against this backdrop, <strong>Amazon Ads Hive<\/strong> together agency and brand leaders across <strong>Mumbai, Delhi, Kolkata and Pune<\/strong> for <strong>Partner Connect \u2013 Building Media and Momentum<\/strong>, ahead of the festive season.<\/p>\n<p class=\"wp-block-paragraph\">Across the four editions, <strong>HIVE<\/strong> saw participation from professionals representing agencies including <strong>SRV Media, DViO digital, PureTech Digital and Crayons Network<\/strong> and brands including <strong>Birla Tyres, Shyam Steel, Merlin Group and Keventers<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">The conversations focused on what changing consumer behaviour means for media planning, with <strong>Video Ads Solutions<\/strong> taking centre stage. Agency leaders explored how premium video environments such as <strong>Prime Video<\/strong> can help brands build awareness and consideration, while connecting with audiences further along the purchase journey.<\/p>\n<p class=\"wp-block-paragraph\">For agencies managing multiple brands during the festive period, the discussions also highlighted the opportunity to use video and other media solutions more strategically: <strong>reaching audiences at scale, building precision into campaigns and connecting brand-building with measurable outcomes<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">The conversations come as festive shopping journeys become increasingly considered. <strong>Amazon Ads&#8217; recent consumer study found that 56% of shoppers spend more time researching during the festive season<\/strong>, with consumers encountering <strong>more than eight touchpoints before making a purchase<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\"><strong>HIVE<\/strong> provided an opportunity for agency leaders to take these shifts from consumer insight to practical media conversations, sharing experiences and exploring how evolving video and full-funnel approaches can help brands make the most of the festive opportunity.<\/p>\n<p class=\"wp-block-paragraph\">The <strong>four-city Amazon Ads Hive Partner Connect series<\/strong> brought together professionals from leading agencies and brands, creating a forum for discussions around <strong>media innovation, measurement and the changing role of video in brand growth<\/strong>. Through conversations around video, measurement and innovation, the initiative aims to help agency partners and help agency partners identify new opportunities to create meaningful impact for the brands they manage.<\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], November 2: With festive shoppers starting their journeys earlier and moving across multiple touchpoints before making a purchase, the pressure on agencies is shifting from simply winning the sale-day moment to building sustained engagement with consumers. Against this backdrop, Amazon Ads Hive together agency and brand leaders across Mumbai, Delhi, Kolkata and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":74590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sb_editor_width":"","footnotes":""},"categories":[16,18],"tags":[],"class_list":["post-74591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-press-release"],"relative_dates":{"created":"30 minutes ago","modified":"30 minutes ago"},"_links":{"self":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts\/74591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=74591"}],"version-history":[{"count":0,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/posts\/74591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/media\/74590"}],"wp:attachment":[{"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=74591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=74591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deccanexpress.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=74591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}