Is Print Media Advertising Still Effective for Startups, or Is It a Thing of the Past?
Navi Mumbai (Maharashtra) [India], October 23: In the past decade, digital marketing has consistently dominated the largest share of the marketing budget for startups in India. As consumers have shifted their attention from stationary media to perpetual media on the go, traditional marketing i.e. print media, TV and radio advertising, has lost some of its appeal. However, the recent evidence suggests a shift is underway.According to an article by Harvard Business Review, B2C service companies are predicting the largest increase in traditional advertising spending (+10.2%), followed by B2C product companies (+4.9%).Further, in the same research, it was found that companies that earn 100% of their sales through the internet are predicting an 11.7% increase in traditional advertising...