How AI Is Rewriting the Customer Journey in India’s Home Entertainment Electronics Markets
Ashish Saksena, Retail ConsultantNew Delhi [India], June 16: Should I buy a 65-inch TV or a 75-inch TV? Do I need a soundbar or a home theatre system? Is Dolby Atmos worth paying extra for? Which brands offer the best value? Whom do I trust for the best advice?A few years ago, consumers relied on friends, family, or the neighbourhood “tech expert” for answers. Currently, in view of the plethora of models, dozens of brands, thousands of online reviews, and conflicting opinions, consumers suffer from what behavioural scientists call information and choice overload.Artificial Intelligence (AI) now assists them in comparing products, summarising reviews, evaluating specifications, recommending options based on budgets and room sizes, and even suggesting the ideal entert...










