India’s Direct Selling Industry Surpasses Rs 23,000 Crore; Direct Sellers Rise to over 93 Lakh
New Delhi [India], May 21: India’s direct selling industry has continued its steady growth trajectory, achieving an all-time high turnover of ₹23,021 crore in FY 2024–25, registering a 4% year-on-year growth over ₹22,142 crore recorded in the previous fiscal year, according to the Direct Selling Industry 2025 Outlook released by the Indian Direct Selling Association (IDSA).The study, conducted by IPSOS, knowledge partner to IDSA, was unveiled by Shri Praveen Khandelwal, Hon’ble Member of Parliament & Secretary General, Confederation of All Indian Traders (CAIT), during an industry event on 14 May 2026 in New Delhi, highlighting the sustained expansion and economic contribution of India’s direct selling sector.Addressing the gathering, Shri Praveen Khandelwal emphasised,“India t...