CURRYiT Secures Rs.1.5 Crore Deal on Shark Tank India from Mohit Yadav of Minimalist
Fresh momentum for the clean-label D2C brand simplifying everyday Indian cooking
New Delhi [India], February 28: CURRYiT, the Delhi-based D2C food brand known for its clean-label convenience food products and curry pastes, has secured a ₹1.5 crore deal with Mohit Yadav, Co-founder of Minimalist, on Shark Tank India. The investment marks a significant milestone in the brand’s journey as it scales its mission to simplify home cooking without compromising on authenticity or taste.
Founded in 2022 by IIM Udaipur alumni and former YES Bank colleagues Richa Sharma and Nischal Kandula, CURRYiT was born out of a simple observation: while the love for home-cooked food remains strong, the time and effort required to prepare it often stand in the way. What started as a shared insight between two frie...