From #MakeShowersGreatAgain to #EvenTheRocksSmile: How Cocky Is Making Men’s Grooming Fun Again
Gurugram (Haryana) [India], July 27: From parodying Donald Trump’s iconic campaign slogan with #MakeShowersGreatAgain, to imagining Mount Rushmore breaking into a smile in #EvenTheRocksSmile, and creating bold, conversation-starting photoshoots that challenge the conventions of men’s grooming advertising, Cocky is fast emerging as one of India’s most distinctive new-age brands. Every campaign is designed to entertain first and sell second, proving that grooming doesn’t have to take itself so seriously.In an industry where most brands compete over ingredients, percentages, and before-and-after photos, Cocky has chosen to compete for something far more valuable: attention.The men’s grooming and wellness brand is building a reputation for creating cultura...