Beyond the Hype: How CHNKS Is Building an Indian Sneaker Brand Around Everyday Loyalty
New Delhi [India], August 15: In a footwear market increasingly shaped by celebrity launches, limited drops, influencer campaigns, and fast-moving trends, building a lasting brand requires more than generating attention. For Mumbai-based CHNKS, founded by Aakanksha Rathod, the focus has been on a different measure of success: creating footwear that customers genuinely want to wear, recommend, and purchase again.The journey of this Indian Sneaker Brand reflects a growing shift in consumer behaviour. While visibility can introduce a product to millions of people, long-term customer loyalty is built through consistent quality, comfort, reliability, and an experience that encourages people to return.For Rathod, this philosophy has been central to the development of CHNKS from...