Beyond Kibble: A Quiet Bet on Clinical Pet Nutrition Is Reshaping India’s D2C Wellness Map
How Whole Woofs is closing the import gap that the country’s $7-billion pet boom forgot to fix.New Delhi [India], May 6: Walk into a premium pet store in Mumbai, Bengaluru, or Delhi and a familiar scene plays out. A young pet parent, phone in hand, a senior Labrador’s joint problem on her mind, turns over a bottle, squints at the colony-forming-unit count, and frowns. The dosage is too low. The strain count is thin. The brand she actually wants sits on a US storefront, three weeks and a customs lottery away, marked up hard by the time it reaches Andheri.This has been the unglamorous bottleneck of India’s pet wellness boom. The country’s pet care market is marching toward $7 billion. FMCG conglomerates and pharma majors are crowding into food and feed. Yet hi...