The Phoenix Mills Launches Phoenix Shopping League With Krunal Pandya, Bringing The Excitement Of Sport To India’s Biggest Shopping Season
India’s first sports-inspired shopping league transforms the traditional End-of-Season Sale into an immersive season of participation, rewards, and celebrationAhmedabad (Gujarat) [India], June 23: The Phoenix Mills Limited today announced the launch of Phoenix Shopping League (PSL) 2026 – India’s first-ever sports-inspired shopping league. Running from 18th June onwards, PSL reimagines the traditional End-of-Season Sale (EOSS) as an immersive, league-style retail experience inspired by the growing popularity of sporting leagues such as the IPL, Women’s Premier League, FIFA and more. Customers can enjoy unbeatable offers and rewards while shopping across 500+ leading national and international brands across participating Phoenix destinations. As sport continues to unit...