social media strategy – Deccan Express

Kolkata (West Bengal) [India], August 18: P. C. Chandra Jewellers, one of India’s longstanding jewellery brands with a legacy spanning over 85 years, has crossed the one-million-subscriber milestone on YouTube, emerging as one of India’s most-subscribed jewellery brands on the platform. Founded in 1939, the milestone reflects the brand’s sustained digital transformation and its focus on building a meaningful, long-term relationship with consumers beyond its physical retail presence.For decades, the success of a jewellery brand was largely measured by showroom footfall and customer loyalty. With consumer behaviour increasingly shifting online, digital reach, content, and community have become equally important in shaping brand discovery and consideration. Younger consumers today researc...

New Delhi [India], February 23: Social media marketing is going through a clear shift in 2026. Agencies, content creators, and online businesses are rethinking how they build visibility on platforms such as Instagram, YouTube, TikTok, Facebook, and Telegram. As competition increases and algorithms become stricter, many professionals are turning toward structured SMM panel solutions to support their campaigns. Over the last few years, organic reach has steadily declined. Marketers say that even well-designed posts often struggle to reach their full audience. This does not mean content quality has dropped. Instead, platforms now prioritize posts that show immediate engagement signals. Likes, views, shares, and comments received within the first few hours can strongly influence how widely a p...